So how do you get noticed when you are a $3.9 billion no name hotel opening in the middle of a recession, right next to two of the biggest names in Las Vegas?? You create the quirky ads that get people talking.
It’s edgy, its different, it has over 80,000 views on YouTube and it creates an emotion of either “I love it’ or “heck No” with not much in the middle. But you remember it. And that’s what you want. Something that they remember. That’s what creates crowds and that’s what creates the buzz you want to capitalize on. Being different than everyone else.
Working It
The Cosmopolitan of Las Vegas didn’t just post the ad and let it ride. They are interactive as it spirals around the Internet on Social Media. Commenting on other peoples comments (the good and the bad). Answering questions and defending the ad where it needs to be defended. It is what it is and they are not here to please everyone.
No matter what, they did catch your attention. Can you say that about the last ad you saw for any other Las Vegas resort??
Hope This Helped
Mark Anthony
About Mark Anthony
